Trends // The Pyjama Trend


I am a huge fan of anything that exudes class and glamour, with a luxury feel. The Pyjama Trend is one that fits directly into this, often featuring yards of silk, satin and velvet. This is absolutely one of the more versatile trends, a more timely take on the classicality of shirts and trousers.

 Originating from the 1920's, the boudoir trousers and ensembles were reinvented, and then embraced by Coco Chanel by the 1930's. During this era the more sultry side of this look even became referred to as 'loungamas' by Vogue, leading to the more prominent representation as a Hollywood eveningwear favourite. 

                             1920's                   Bergdorf Goodman Advertisement, 1975    Where the Wild Pyjamas Are, Vogue 1965

By the 1970's the pyjama trend became a daytime and evening look, and can be seen amongst Halston's designs (another icon of mine). The minimalist designer's matching sets epitomised luxe evening-wear. The dreamy languor of matching sets were embraced by high society as an alternative to overly fussy gowns.

Big Time Glamour, Vogue, 1974          Halston Drawing             Hudson's Bay, 1975

This trend has more recently been popular for a great deal of years now; perhaps initially returning in Dolce & Gabbana's Spring 2009 RTW show, featuring the feminine take on men's silk pyjamas. It was more about the minimalist take on the trend, "back then it was more subtle" (Holli Rogers, Net-A-Porter).
 In the more recent years the trend has been ever present, visible in Louis Vuitton Fall 13, Marc Jacobs Fall 13, Alberta Ferretti Fall 16, Max Mara Spring 11, Nina Ricci Fall 16.


                                                    Alexander Wang, Spring 16              Stella McCartney          Dries Van Noten, Spring 16

People like to exude a sense of attitude through their clothes, and what could make more of a statement than wearing pyjamas out and about. The slouchy, feminine, nonchalant feel, that gives the half-dressed and no effort appearance, whilst somehow looking smart and put-together, is what draws people to this trend. It's this appearance that allows it to be pulled off in the more luxe fabrics, that creates a more devil-may-care front.

Here are a selection of pyjama shirts currently available to relax in:

This Chloe Pyjama blouse hits into the robe pyjama feel too, a shirt suitable for daytime and evening, worn with jeans during the day or matching trousers during the evening for a classier feel. At £1,353 its tasseled belt cinches in the waist making it flattering on anyone. In my opinion you could get away with bed hair, minimal make up and boyfriend jeans whilst wearing this and still carry an air of grace.


Another Block colour Silk Pyjama Shirt, but this time in the more traditional style, and with matching trousers available. Featuring piped hems, this monochrome pair would be a great alternative to the standard tailored suit. At £832 (shirt, Valentino) & £734 (trousers, Agnona) perhaps worn around the office, or to an evening get together with close friends in your favourite little downtown bar.


Similar to the above Valentino shirt, this New Look piece is a cheaper alternative to the monochrome at £25. Plus everyone should always own at least one crisp white shirt.


Never one to miss an opportunity gaining another striped top, the Shirt hits both the 'traditional' style shirt, but with the horizontal stripes in red with boxier cut, I find it a more youthful take. Available from Marni at £362.

The painterly Florals of this Valentino shirt are a nice twist on the average repeated floral patterns.  Paired with perhaps a pair of trousers with contrasting graphics, available for £1,878.


This is most definitely a trend I will continue to wear in the years to come, but with more own personal twist of course. The Shirt and Trousers of pyjama-wear are already bringing forward other pyjama-related trends, such as loafers, Robes and Slip dresses. All of which I am excited to see the progression of in the future. Perhaps this could lead to the better designing of actual pyjamas as nightwear, as I'm sure you are all aware, the market is very limited. An aspect I hope to discuss in future posts.

Thank you for reading and any comments on how you would wear the trend, or any bargains you've found for the trend, in addition to questions are absolutely more than welcome
XOX

#Pyjama #PyjamaTrend #Shirts #Tailoring #Chanel #Valentino #Chloe #Silk #luxury



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