The FCP Course and Reflection // Native Nomad

After receiving the our first summative report with allocated trend, product and brand I have to admit I was both highly sceptical and felt rather disappointed with the trend I had received; Native Nomad. But after doing a large amount of research I found myself quite intrigued about the origins and issues surrounding it. Although not my personal style, I'm glad I was given a trend; it pushed me out of my boundaries, something I often try to do myself anyway.

Initial research on WGSN gave me the basic stepping stones. I had seen most of the films related such as The Good, The Bad and The Ugly, True Grit etc. But this gave me the chance to make comparisons through the trend. I also discovered a photographer I hadn't before known of. I often find myself more deeply moved by black and white imagery in photography; this has lead to my slight obsession with said film and photography. Ansel Adams stunning imagery of Colorado and New Mexico was a great discovery and research point. His imagery helped me to understand the link between clothing and functionality through the vast wilderness and almost surreal vulnerability, that would have been imposed on a person having to live in such an environment, he managed to capture in his work. 

The historical origins begin with the "Wild West" and Native American Indians. This research helped gain a wider understanding of any other influences involved, such as artists, musicians, photographers, brands and films.

The painter Fritz Scholder also led me into the cultural appropriation aspect of the trend. This brought the necessity to research the symbology of Native Americans and the reasons behind the use of colours and their own meanings. The heavy reliance on the trends warm earthy colour scheme and with the great number of runways featuring a multitude of native symbology, such as Valentino and SeptWolves, I found cultural appropriation becoming more and more of an important factor and even a necessity when researching the origins and influences in a trend. This is a point I will definitely be blogging on again as I progress with the trend.

Overall, I learnt that Fall 2016's take on the Nomadic trend is much more minimal, hard-wearing, and has more pixilated graphic patterns compared to previous years on the trend. Trimmed with furs, embroidered designs and rough edging; the utilitarian cuts combined with materials of a higher quality fabric, such as hard-wearing leathers, styled into multiple layers are perhaps the most wearable and understated as the trend has ever been. Its past has hinted at more bohemian, hippy vibes, with what has now become rather cliche. With this, the trend may not yet be as recognisable as I believe it has a heavy reliance on the consumers have a vast understanding of its origins. I think this will be a key point to research as I myself was in this same situation. In addition, I expect to find it hard finding said pieces, related to Fall 2016 rather than previous examples on the trend, on the high street. 
I'm excited to progress with this and see where it leads me with my Big Idea and Creative Concepts.

What are your thoughts on the trend, it's origins and the issues relating to it?

Charly xoxo

#NativeNomads #NativeAmericana #WGSN #AnselAdams #FritzScholder #FashionBlogger #FashionBloggerUK #FashionStudent #FashionCommunication

No comments