The FCP Course and Reflection // The FCP process

It wasn't until this Summative Brief that I was able to fully appreciate and understand the full FCP process. Being broken down into different projects during most of the first semester was helpful in the creation of the Summative Brief over Christmas; but it wasn't until the end of this brief that I was able to look back at the previous modules and realise their significance as a linked process. 
At this point I also began to realise I had probably been following a rough plan or adaption of this in previous years without even recognising it for what it was, a process in which to create almost anything.

Context, Big Idea, Creative Concept, Execution

Without each of these being complete it is hard to progress. But you will find you are constantly returning to each and adding more research, ideas and points to include. 


Without this you will get absolutely no where with your brief. Although I admittedly get carried away with this section and then have to remind myself of the time restriction, absolutely everything anything even if only slightly linked is important in being noted down and included; you never know how it could end up linking to something else or being included in the final parts. It could be the key to your entire outcome. 

Not only is it of the highest importance within each individual brief, but these are things you are going to remember and learn. They are transferable nuggets of knowledge and in fashion everything is related to everything. The more you know, the further you'll get in the industry... not to say this means you get to act like a know it all mind you.

Big Idea

In the brief, it's at this point that I went wrong. The Big Idea section and Creative Concept sections may appear to be very similar, and they are! But the Big Idea is the point in which you collect all your contextual research, process it, and come up with as many different ideas as possible. And by this I mean different ideas. Not different concepts in communicating one idea. My bad
This is the part of the process in which everyone's influences and all the ideas can be used and recreated into something of your own creation. Nothing is 'stolen' from another artist, writer, or culture. It all acts as inspiration. 

Creative Concept

It's this section that you're to begin experimenting with methods of interpretation. You're free to create as many mind maps, concepts and visuals as you humanly can within the time frame. Make sure you progress with each of your main ideas as far as you can to work out how it will appear or function. Include all points that are positive and negative on each so you can address, improve on or eliminate anything appropriate. 

And finally...


Merely carry out the chosen Creative Concept and work from as many angles as possible to see it's best outcomes. And that's the end of the process. Ensure you have been reflective and analytical throughout the whole process and you will have successfully followed through with the FCP Process. 

After this first brief and finally understanding how the process works in it's entirety, I'm sure that on my next brief the entire work piece will be slightly easier in carrying out no matter how hard the brief itself may be. 
The process could also be applied to something already created, to analyse how the brand used the process, such as the reinvention of a label.

Did anyone else have any initial issues getting to grips with the FCP Process? 


Additional points of research for understanding the process:

#FashionCommunication #FCP #FashionStudent #FashionBlogger #FashionBloggerUK

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